Dynamic Faceting

Google Cloud's Retail API dynamic faceting returns smart filters that learn from shopper behavior.

For a large store with thousands of items:

  • Dynamic faceting learns from shopper clicks, searches, category views, and filter selections.
  • Instead of listing every attribute for every item, Google Cloud returns the most relevant facet options for the current query or collection page.
  • Dynamic facets work best when the storefront sends accurate search, browse, category, and filter interaction data.

Retail Cloud Connect collects this data and helps merchants return AI-powered dynamic facets on the storefront.

Dynamic faceting can be enabled on AI Commerce Search serving configurations:

Select "Yes" on Enable dynamic facets to activate Dynamic Faceting
Select "Yes" on Enable dynamic facets to activate Dynamic Faceting